An online questionnaire study was conducted. A total of 468 adults (352 females), with or without pain, completed a series of self‐report measures relating to beliefs about pain and male role norms, as well as pain and general health behaviours.
An experience of pain was associated with lower beliefs in traditional male norms. Endorsing stereotypical male norms was related to increased stigma associated with seeking professional help for pain in both men and women, but to a lesser extent associated with general health behaviours. There also seemed to be gender‐based beliefs associated with the expression of pain.
Together these findings suggest that beliefs in gender (male) norms are relevant to pain, and that there is utility in exploring variation in pain beyond binary male‐female categories.